Media

Pressespiegel

01/04
2003

The Swiss Health Club Secret

Club Business Journal
by Catherine Larner - CBI's European correspondent

Werner Kieser has created a successful 118-club company by focusing, exclusively, on strength training


Werner Kieser makes no apologies for the fact that his training facilities offer no saunas, or steam rooms, or swimming pools, or aerobic studios, or yoga classes... or even bikes, treadmills, steppers, or elliptical trainers. And why should he? His clubs, by design, focus exclusively on one thing-strength training-and the concept has proven remarkably successful both for his company, Kieser Training AG, headquartered in Zurich, Switzerland, the 190,000-plus members it has throughout Europe.

«Cardiovascular equipment ...

mehr...
 

Archiv

Diese Seite versenden an

Reflex hier abonnieren